honestly I - and many others guys - couldn't care less about world record made with unreleased hardware, uber cherry picked stuff and obscure tools.
back in the days when I looked at a world record made by oppainter, macci, hipro5, kingping etc. etc. I thought: "damn, this guys really knows his shit, look at how he modded that card".
today, well, you know how the things are...
I can buy the same card one of the PRO used to set a world record but I don't have the right bios, I don't have afterburner extreme, etc. etc.
someone made a world record with this or that card but the average joe can't even think of doing something similar, so what's the point of advertise something as overclocking friendly and shit when you have to be a corporate guy in order to be able to fully unleash the power of the card?
honestly, I'm still doing extreme overclocking because I get most of my overclocking gear for free, if it wasn't for this I wouldn't be here anymore.
I'm flucking tired of spending money and not being able to compete fairly with everyone because I'm not from taiwan and I don't get any support from brands.
JFYI here in Italy extreme overclocking is dead, all the sites that till 5 years ago were full of overclockers now are dead or are trying to convert themselves because none really care anymore about overclocking.