You took that one in the wrong direction
It's still skill that gets you anywhere. I'm not awesome (LOL) because i'm from UK/Scotland. You do not have an OC reputation because you're Belgian. Who gives a crap where anyone is from?
Marketing works better if it's relevant to the local culture. Local culture, is usually a reasonable mix of male and female... except in some parts of China, i'm led to believe.
Assuming it's an equal mix, why are women in such a minority? Is it because... the vast majority aren't interested?
If we want equality, there should be no hand-outs, free entrances etc... just earn it. There will never be equality if a group is treated differently to the others