Yes that's the launch price. I'm trying to lower the price but can't promise miracles for now. Manufacturing is not cheap and the tolerances to fit the PCBs are pretty low.
Honestly I want to be 100% sure that it works with all the CPUs and doesn't damage anything. I rather have a more expensive tool than a CPU-killer.
Sale will start tomorrow at Caseking.de. I'm already working with some sales guys to get it available in other countries as well.
Broadwell works as well btw. Tested compatibility so far: Ivy Bridge, Haswell, Devils Canyon, Broadwell, Skylake.