To be on that list you need to send your modules to Intel and they test them.
If you look at this press release: http://www.kingston.com/en/company/press/article/5860
Kingston achieved Intel XMP certification for its family of HyperX memory specifically engineered for the new 3000 series processors. The certification can be seen here. In addition, 2800MHz HyperX kits were certified on the following motherboards: ASUS P8Z77-V Deluxe, P9Z77-V and GIGABYTE Z77X-UD5H.
edit: if I'm not mistaken, the certification process is 24h burn test, then you swap the modules around and another 24h. It's pretty tough.