If I had to run a memory review section of some overclocking-oriented website, I'd separate it into two parts.
First part would be thoroughly testing and comparing ICs head to head (overclocking and overclocked performance) without mentioning any brand names.
Second, reviewing specific kits, ALWAYS mentioning the ICs, with a link to IC vs IC review for those who want more info and one or two quick overclocking (only) tests at 1866/2133/2400 for those who don't.
I'm sick and tired of noob reviewers from "elite" websites who only bother to test one overclocking scenario and then post 3 or 4 pages of "stock vs overclocked" charts without any reference to other recently reviewed products.