while I understand the sentiment of how do you compete with an unreleased processor and ES army....the answer is dont be in elite league if you feel bad about this. also companies bin hundreds on hundreds of cpus every generation this is not something new maybe people are just more open about it now.
Computex is a trade show, marketing is the reason it exists. We are lucky to even be deemed relevant to them at all, someday I figure we will no longer be invited. LN2 smoke and the term world record is something anyone is excited by and understands. They might not know what a 4200 point XTU score is but they understand what and XTU world record is.